Swivel (fka PilotDesk), a New York-based no-code AI workflow automation platform for ad operations and account management, has raised $5.8 million in Series A funding.
Investors
The round was led by Tribeca Venture Partners and Ardent Venture Partners, with participation from Motley Fool Ventures, Roster Capital, and Aperiam Ventures.
Tribeca Venture Partners (TVP) is a New York City-based venture capital firm founded in 2011. The firm specializes in early-stage investments, primarily focusing on Series A rounds, and occasionally participates in seed and growth-stage funding. Their investments span industries like fintech, AI, healthcare, and enterprise software.
Ardent Venture Partners is a Washington, D.C.-based venture capital firm founded in 2021, focusing on early-stage investments in AI-native applications, vertical SaaS, and B2B fintech companies. The firm typically invests in pre-seed to Series A rounds.
Swivel Use of Funds
The company will use the funds to grow its team and accelerate product development, focusing on advanced AI orchestration, unified analytics, and expanded integrations with adtech platforms such as ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), order management system (OMS) platforms, and more.
About Swivel
Founded by Joe Hirsch, Matt Dearborn, and Rich Lin, Swivel is an adtech startup that offers a no-code AI automation platform designed to streamline advertising operations and account management tasks. The company leverages artificial intelligence and machine learning to automate complex ad delivery strategies, including campaign setup, budget monitoring, and yield management across various platforms. Headquartered in New York, NY, Swivel is on a mission using AI and machine learning to automate media’s most complex ad delivery strategies, freeing humans to achieve their loftiest business goals.
Funding Details
Company: Swivel, Inc.
Raised: $5.8M
Round: Series A
Funding Date: April 2025
Lead Investors: Tribeca Venture Partners, Ardent Venture Partners
Additional Investors: Motley Fool Ventures, Roster Capital, Aperiam Ventures
Company Website: https://swivel.ai/
Software Category: Adtech / Workflow Automation / Revenue Operations
Source: https://www.prnewswire.com/news-releases/pilotdesk-secures-5-8m-series-a-headlined-by-tribeca-venture-partners-investment-and-rebrands-to-swivel-to-advance-ai-automation-in-ad-operations-302441989.html