Switchboard, a San Francisco, CA-based company focused on data product development for business users, raised $7 million in Series A funding round led by GFT Ventures and Quest Venture Partners.
The funding will be used to invest in the platform and enable business users to leverage machine learning features. Switchboard aims to turn data products developed for advanced customers into new templated data products integrated into the system.
Switchboard offers a platform that enables the creation and operation of data products without the need for specialized data teams. The company’s goal is to level the playing field so organizations beyond the tech giants can own and wield their data as competitive assets.
Initially focusing on digital media revenue and marketing scenarios, the platform provides detailed templates for digital media campaign analytics. The company plans to expand into other domains as the platform evolves.
Switchboard also offers consolidated management of all relevant data sources and partner systems, including monitoring operational activity and providing centralized exception reporting.
Company: Switchboard Software, Inc.
Raised: $7.0M
Round: Series A
Funding Month: August 2023
Lead Investors: GFT Ventures and Quest Venture Partners
Additional Investors:
Company Website: https://switchboard-software.com/
Software Category: Data Engineering Automation and Revenue Analytics
About the Company: Founded by Ju-kay Kwek and Michael Manoochehri, Switchboard Software is a SaaS platform that offers solutions such as data engineering automation and revenue analytics. Switchboard is designed for specific business use cases with a template- and automation-based approach. The company’s mission is to empower go-to-market teams to grow revenue by giving them timely, reliable access to all the data they need to understand their business, no matter how granular or from how many sources. Companies like DotDashMeredith, OrangeTheory Fitness, and the Financial Times are already using Switchboard's platform.
Source: https://venturebeat.com/enterprise-analytics/switchboard-led-by-google-bigquery-veterans-announces-7m-series-a-funding-for-data-product-platform/