Swell, a San Francisco, California-based customizable headless eCommerce platform that supports unique business models and customer experiences, raised $20 million in Series A funding.
The round was led by VMG Catalyst and Headline, with participation from Bonfire Ventures, Willow Growth, Commerce Ventures, and Red Antler. Individual investors include Attentive CEO Brian Long, Gorgias CEO Romain Lapeyre, Remote First Capital, and former CTO of Product Hunt Andreas Klinger, Fast.co CEO Domm Holland and Warby Parker’s Brian Magida.
The new funding plan to use to grow Swell’s team of 30 to 100 in the next 12 months and product development, including building an app ecosystem. Plans include building out a framework for third parties to build the apps and also for customers to be able to own their data on the back end and do more with it
Round: Series A
Funding Month: January 2022
Lead Investors: VMG Catalyst and Headline
Additional Investors: Bonfire Ventures, Willow Growth, Commerce Ventures, Red Antler, Brian Long, Romain Lapeyre, Andreas Klinger, Domm Holland, and Brian Magida
Company Website: https://www.swell.is/
Software Category: Ecommerce platform
About the Company: Swell is a customizable headless eCommerce platform that supports unique business models and customer experiences. Swell's goal is to make eCommerce accessible for everyone with a platform suitable for both B2C and B2B models. Swell's API-first backend and modern development tools provide a future-proof platform for innovative businesses ranging from small coffee roasters to international enterprises.