SportAI, an Oslo, Norway–based B2B sports technology company leveraging AI to deliver professional-level performance insights through video analysis, has raised $3 million in funding.
Investors
The oversubscribed funding round includes Endre Holen, Altitude Capital, Casper Ruud, Alejandro Bedoya, and Trond Riiber Knudsen, bringing SportAI’s total funding raised to $5.7 million.
SportAI Use of Funds
The company will use the funds to scale its global rollout and expand technical development.
About SportAI
Founded in 2023 by Lauren Pedersen, Felipe Longé, Andreas Thome, Espen Agdestein, and Trond Kittelsen, SportAI is a B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. Its SaaS platform provides AI-powered sports performance insights through video analysis. The company leverages machine learning and computer vision to deliver advanced technique analysis, match statistics, tactical insights, and highlight videos. SportAI integrates seamlessly with court cameras and streaming platforms through SaaS and API solutions, making it compatible with thousands of sports facilities globally.
Funding Details
Company: SportAI
Raised: $3.0M
Round: Unknown
Funding Date: November 2025
Investors: Endre Holen, Altitude Capital, Casper Ruud, Alejandro Bedoya, Trond Riiber Knudsen, Magnus Carlsen
Company Website: https://www.sportai.com/
Software Category: Sports Technology / AI Performance Analytics
Source: https://sportai.com/news/backed-by-global-tennis-star-casper-ruud-sportai-raises-3m-in-oversubscribed-round