Spiny.ai, a Nashville, TN-based innovative content analytics, publisher intelligence, and advertising technology provider, announced that it emerged from beta for a global product launch.
Spiny also announced that it raised $2.5 million in venture capital from Nashville Capital Network (NCN) and others.
This funding will allow Spiny to grow its team and build key product features, such as subscription analytics and multimedia tools.
"Traditional approaches to building digital publishing assets are expensive and cumbersome, especially when it comes to understanding user behavior, revenue generation, and editorial performance," says Nana B Nyantekyi, co-Founder & CEO of Spiny. "Spiny was born out of our frustrations running publishing companies, where growth was achieved with large technical teams and complex technologies. The current tools on the market primarily focus on content and editorial analytics. We felt there was a need to develop a product that ties together all the core pillars of digital publishing - audience, editorial, and revenue. Now with Spiny, digital publishers, large and small, have a tool that provides a full 360-degree view of what a publisher needs to grow sustainably, maximize revenue and make effective real-time decisions."
The AI-powered digital publishing platform is currently used by anchor customers, including On3 Media, Outsider.com, and Leaders.com.
Company: San Publisher Intelligence, LLP
Round: Venture capital
Funding Month: October 2022
Lead Investors: Nashville Capital Network (NCN)
Company Website: https://spiny.ai/
Software Category: Digital Publishing
About the Company: Founded by Nana B. Nyantekyi, Shannon Terry, and Andrew Johnson, Spiny is a content analytics, publisher intelligence, and ad revenue generation tool for digital publishers. Spiny's platform enables digital publishers to manage and scale their businesses more effectively. Through Spiny's use of artificial intelligence and advanced analytics, publishers now have a single platform to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. Spiny also offers a programmatic advertising solution known as BidRoll, which allows digital publishers to monetize their content better with minimal ad operations resources.