Sona Raises $6.8 Million in Seed Round  

by Kay Aloha Villamor in April 1st, 2022

Sona, A London, UK-based workforce management software startup, announced a $6.8 million (€6.2M) seed round by Google’s Gradient Ventures which comes just four months after the company’s pre-seed raise. 

Existing investors in the fast-growing startup include Monzo founder Tom Blomfield, early-stage VC Speedinvest, Andy Leaver (Operating Partner at Notion Capital), Lorenzo Franzi (Partner at Flash Ventures), and several partners from Novator Partners.

Prominent angel investors that participated in the round include Anthony Danon (Partner at Cocoa), Maximilian Bittner (CEO at Vestiaire Collective), Graham Paterson (Product Partner at Connect Ventures), Andrej-Nicolai Henkler (CEO at Leblon Capital), Invested (Anna Brandt and Noor van Boven), and Sri Pangulur.

It will use the investment to triple its team, with a particular focus on engineering and product development, and to continue its growth trajectory. 

In addition, Asif Moosani (Investor at Gradient Ventures) and Markus Lang (Partner at Speedinvest) are joining Sona’s board.

Company: Sona Technologies Ltd.

Raised: $6.8M

Round: Seed Round

Funding Month: March 2022

Lead Investors: Google’s Gradient Ventures

Additional Investors: Tom Blomfield, Andy Leaver, Lorenzo Franzi, Novator Partners, Anthony Danon, Maximilian Bittner, Invested, and Sri Pangulur

Company Website:

Software Category: Workforce Management Software

About the Company:  Sona is a VC-backed B2B SaaS startup, Founded in 2021 by serial entrepreneurs Oli Johnson (Harvard Business School MBA graduate), Steffen Wulff Petersen (ex HelloFresh, Payleven/Sumup, and Lazada), and Ben Dixon (CTO), Sona combines the power of modern workforce software with a user experience that makes everyday tasks as quick and easy as ordering an Uber. The tech is specifically designed for employees, who are involved in sectors such as health and social care, retail, hospitality, and the voluntary sector – sectors that have been calling out for this kind of innovation. Sona is transforming the way trailblazing organizations across health and social care, retail, logistics, charities, and non-profits manage their teams and budgets and engage and retain their staff. In six months, Sona has built and launched its platform to an early set of customers, covering over 10,000 deskless workers within the UK and Ireland. The company currently employs 18 people across ten countries. 





Your cart