Shopstory Raises €1 Million in Funding

by Kay Aloha Villamor in May 26th, 2023

Shopstory, an Austria-based SaaS startup that provides a platform for online shops that helps them automate processes and boost performance, secured a successful funding of €1 million.

The funding round included investments from prestigious Austrian funds Hardlymountain Capital and Calm/Storm, as well as existing investors such as Hansi Hansmann, tecnet, and Patrick Pöschl.

With the newly secured capital, Shopstory plans to expand its team by recruiting experienced leaders.

Despite the economic challenges for startup investments, the company has According to co-founder and CEO Sebastian Schwelle, another funding round will follow soon.

“We are thrilled to have two strong partners on board with Hardlymountain Capital and Calm/Storm, who share our vision and will support us with their expertise and network”, adds Schwelle. 

Shopstory founders set the goal from the beginning to make the eCommerce market more transparent and fair with a no-code platform that enables online shops to automate processes that deliver performance. The startup is now operating in four European countries and has more expansion plans. 

Company: Shopstory GmbH

Raised: €1.0M

Round: Unknown 

Funding Month: May 2023

Lead Investors: 

Additional Investors: Austrian funds Hardlymountain Capital, Calm/Storm, Hansi Hansmann, tecnet, and Patrick Pöschl

Company Website:

Software Category: Marketing Automation Software

About the Company: Founded in 2020 by Sebastian Schwelle and Robert Böhm, shopstory is a SaaS that helps eCommerce companies grow automatically with the help of powerful AI and the creation of an immense data hub. Shopstory provides AI-based marketing software that makes online shops more profitable. Shopstory replaces marketing agencies, reduces costs, improves online store Google Ads and SEO performance, and automates keyword research. Shopstory aims to boost sales, cut costs, and save time.


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