Sera Systems, a Grapevine, Texas-based SaaS service for small-to-large-sized HVAC, plumbing, and other field service businesses, has closed an eight-figure Series B funding round.
The Series B funding is comprised entirely of private equity from the field service industry it serves—owners of home service businesses.
Billy Stevens, Sera CEO, and founder, said the funding from industry insiders is a result of Sera’s continued strong growth and recognition of its unique ability to boost its customers’ operating margins by more than 40% within six months after installing Sera.
“As field service business owners themselves, these investors know better than anyone how effective Sera is,” Stevens said. “They fully appreciate the impact Sera is having on the industry, and they want to be part of it.”
Stevens said the Series B round was oversubscribed because demand was greater than the amount the company was looking for. “We actually had people calling us, so we increased the ceiling to help accommodate the demand,” he said.
The company’s field service management software is designed to ensure that higher efficiency results in increased profitability by incorporating each subscribing business’s financial data.
Sera System focuses on managing time, profit margin, cash flow, and membership plans using each client’s own data to boost financial performance and establish long-term business viability and growth.
Company: Sera Systems, Inc.
Round: Series B
Funding Month: May 2023
Lead Investors: Undisclosed
Company Website: https://sera.tech/
Software Category: Field Service Management Software
About the Company: Sera System is a field service management software company that helps small to large-sized HVAC, plumbing, electrical, and home service businesses add money to their bottom line. The company focuses on the basic principle of helping residential contractors identify financial gaps, learn their business at a deeper level, streamline processes, and reduce the burden and employee stress levels. Sera Systems opens a new era of field service management software that is increasing margins by more than 40 % for small-to-midsize companies within six months of installation. Sera’s core components of an automated admin portal, an industry-first customer hub, and an intuitive tech app—offer a total business solution that needs no add-ons. Sera is fully operational in 30 days.