Selfbook Raises Funding Round  

by Kay Aloha Villamor December 12th, 2022

Selfbook, a New York-based hotel payment software platform that brings direct bookings and modern payment technology to hotels worldwide, announced a strategic investment from Amex Ventures.

This announcement highlights Selfbook's ongoing success in the hospitality industry. Following this investment, Selfbook looks forward to working with American Express as it expands its reach in the travel industry. 

“The American Express brand is synonymous with global travel and payment security, and we are thrilled to have Amex Ventures be part of our investor base,” said Khalid Meniri, Co-Founder and CEO of Selfbook. “As hotels around the world continue to use Selfbook to offer a guest-first booking experience and secure payments, the investment from American Express will help us deepen our global presence and provide even more effective payment tools for our partners.”

Selfbook enables hotels to offer guests a seamless, one-step checkout experience directly on their websites while elevating the user experience and streamlining the payment process for hotels, which can increase conversion and boost revenue. 

Selfbook also groups multiple services, such as restaurant reservations, spa appointments, and activities, into a single payment flow to easily drive upsells.

Company: Selfbook, Inc.

Raised: Undisclosed

Round: Strategic Investment

Funding Month: December 2022

Lead Investors: Amex Ventures

Additional Investors:

Company Website:

Software Category: Hotel Payment Software Platform

About the Company: Founded in 2018 by Khalid Meniri and Ilyas Djeddou, Selfbook is a comprehensive payment infrastructure platform designed to help customers pay for their hotel reservations seamlessly and securely. The platform is designed to simplify the booking process by enabling hotels to accept one-click payments directly on their websites while eliminating fraud and elevating the user experience. Selfbook allows hotels to evolve their booking platform without changing the fundamental architecture of their existing website. Its customers span a range of geographies and include Le Pigalle in Paris, Eden Rock St Barths, and The LINE’s locations in Los Angeles, Austin, Texas, and Washington, D.C. The company’s proprietary software streamlines the payment process for hotels by supporting Apple Pay, Google Pay, and PayPal, as well as traditional credit and debit cards.  The company is headquartered in New York.


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