Selfbook Raises $25 Million in Series A  

by Kay Aloha Villamor in October 27th, 2021

Selfbook, a New York-based hotel payment software startup, announced that it has raised $25 million in a Series A round of funding led by Tiger Global Management.

Valia Ventures, Fin Venture Capital, early Stripe employee turned investor Lachy Groom and “strategic” angel investors also participated in the financing, which values the company at $125 million and brings its total funding raised to $30 million. Investors such as Better Tomorrow Ventures, Abstract Ventures, TenOneTen Ventures, and 9Yards Capital participated in this latest round.

Selfbook has 50 full-time employees, up from only four employees at the beginning of the year. It plans to use its new capital in part to do more hiring in addition to expanding partnerships with fintech partners and existing hospitality systems.

Company: Selfbook Inc.

Raised: $25.0M

Round: Series A 

Funding Month: October 2021

Lead Investors: Tiger Global Management

Additional Investors: Valia Ventures, Fin Venture Capital, Lachy Groom, Better Tomorrow Ventures, Abstract Ventures, TenOneTen Ventures, and 9Yards

Company Website:

Software Category: Hotel payment software

About the Company: Selfbook offers an easy and secure way to pay for a hotel stay. Selfbook develops a technology-first payment platform designed to help users pay for their hotel reservations seamlessly and securely. The platform enables hotels to accept one-tap payments, supporting all global credit and debit card brands as well as digital wallets and alternative payment methods. Selfbook removes barriers to direct bookings, enabling the hotel industry to drive better conversions, capture mobile bookings, increase revenue and unify the payment flow by effortlessly connecting all their existing reservation systems. Founded in September 2020 as a pivot from a consumer travel app to a B2B company, New York-based Selfbook describes itself as the “Shopify for travel” and says it operates at the intersection of hospitality and fintech. Selfbook launched with one hotel in April and has subsequently signed contracts representing nearly 90 hotels, with 15 so far having gone live. Its customers span a range of geographies and include Le Pigalle in Paris, Eden Rock St Barths, and The LINE’s locations in Los Angeles, Austin, Texas, and Washington, D.C. Selfbook is primarily focused on the U.S. and EU.







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