Selfbook Raises $15 Million in Series A Extension  

by Kay Aloha Villamor in March 9th, 2022

Selfbook, a New York-based unique, comprehensive hotel payment software announced it has completed a $15 million extension of its Series A financing.

The round was led by Tiger Global, with new strategic hotelier partners including JAWS, the family office of Barry Sternlicht. This brings the total Series A funding to $40 million, with a valuation of $300 million, an increase of 2.4x in the last quarter.

Selfbook will use the recent funding to continue to grow the team, evolve its product portfolio and build embedded fintech opportunities in the hospitality vertical. 

Company: Selfbook Inc.

Raised: $15.0M

Round: Series A extension

Funding Month: March 2022

Lead Investors: Tiger Global Management

Additional Investors: JAWS

Company Website:

Software Category: Hotel payment software

About the Company:  Selfbook offers an easy and secure way to pay for a hotel stay. Selfbook develops a technology-first payment platform designed to help users pay for their hotel reservations seamlessly and securely. The platform enables hotels to accept one-tap payments, supporting all global credit and debit card brands as well as digital wallets and alternative payment methods. Selfbook removes barriers to direct bookings, enabling the hotel industry to drive better conversions, capture mobile bookings, increase revenue and unify the payment flow by effortlessly connecting all their existing reservation systems. Founded in September 2020 as a pivot from a consumer travel app to a B2B company, New York-based Selfbook describes itself as the “Shopify for travel” and says it operates at the intersection of hospitality and fintech. Selfbook launched with one hotel in April and has subsequently signed contracts representing nearly 90 hotels, with 15 so far having gone live. Its customers span a range of geographies and include Le Pigalle in Paris, Eden Rock St Barths, and The LINE’s locations in Los Angeles, Austin, Texas, and Washington, D.C. Selfbook is primarily focused on the U.S. and EU.


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