Sanity, a San Francisco- and Oslo-based content technology company, has raised $85 million in Series C funding. 

Investors 

The round was led by Bullhound Capital, with participation from Heavybit, Threshold, ICONIQ Growth, Shopify, Blue Cloud Ventures, and Monochrome Ventures. 

Sanity Use of Funds 

The company will use the funding to accelerate global expansion of its platform, product development of AI-powered features, including agentic automation, support for developer ecosystems, and growth of its community, including a transition from Slack to Discord and its inaugural developer conference. 

About Sanity 

Founded in 2018 by Magnus Hillestad, Øyvind, Simen, and Even, Sanity offers a content operating system (COS) that enables businesses to manage, optimize, and scale their content workflows. It is designed for engineering teams to unify, automate, and manage content across all business applications, including web, product data, media, IoT, and more. Sanity products include Sanity Studio, Content Lake, App SDK, and Compute + AI with recent additions like Canvas (an AI writing tool) and a Media Library. Headquartered in San Francisco and Oslo, Sanity serves notable customers including Burger King, Expedia, Riot Games, and Morning Brew. 

Funding Details 

Company: Sanity US Inc. 

Raised: $85.0M

Round: Series C 

Funding Date: May 2025 

Lead Investor: Bullhound Capital 

Additional Investors: Heavybit, Threshold, ICONIQ Growth, Shopify, Blue Cloud Ventures, Monochrome Ventures 

Company Website: https://www.sanity.io/  

Software Category: Content Management / AI Content Ops 

Source:https://www.sanity.io/blog/why-the-age-of-cms-is-over#cfc964798f34