SamCart Raises $82 Million in Series B  

by Kay Aloha Villamor in April 11th, 2022

SamCart, an Austin, Texas-based eCommerce platform built for creators by creators, today announced it raised $82 million in a Series B funding.

The round was led by Eldridge, with participation from TTV Capital, Fin VC, and the George Kaiser Foundation, and new participation from eGateway Capital.

The strategic investment will accelerate the Company’s rapid growth as it offers digital products to help creators monetize their knowledge, diversify their revenue streams, and establish a robust commerce infrastructure. 

SamCart will use the proceeds of this financing round to expand both its team and platform features as it accommodates growing demand across a creator market estimated to be more than $104 billion in size.

Company: SamCart Inc.

Raised: $82.0M

Round: Series B

Funding Month: April 2022

Lead Investors: Eldridge 

Additional Investors: TTV Capital, Fin VC, the George Kaiser Foundation, and eGateway Capital

Company Website:

Software Category: Digital Product eCommerce Platform

About the Company: Founded in 2014, SamCart is the eCommerce platform for creators by creators. 50 million creators are building audiences based on their skills and diversifying their revenue streams with digital products like online courses, membership communities, podcasts, newsletters, and more. Its vision is a creator economy propelled by technology that democratizes commerce, allowing the solopreneur, emerging and established creators to monetize their knowledge and own their customers. SamCart was built specifically for the unique needs of digital creators to unify their various specialized tools into a single eCommerce platform. We help customers create beautiful sites that showcase digital products, convert visitors, increase the value of each purchase and maximize the lifetime value of their relationships with their customers. Powering more than 30,000 creator businesses selling billions of dollars worth of products, SamCart is based in Austin, TX, and the Washington, D.C. area.






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