Retail Rocket, a Rijswijk, Netherlands-based all-in-one retention management platform, announced that it raised $24 million in a Series A funding round led by Cyprus-based private equity fund Flintera.
In addition to the funding, Retail Rocket also announced that it acquired a b2c marketing automation platform for retail and restaurant businesses Sailplay.
Retail Rocket’s plans call for strengthening its position in the global markets as well as for the acquisition of several companies in the marketing automation technologies segment to expand its portfolio assets.
Company: Retail Rocket Group
Raised: $24.0M
Round: Series A
Funding Month: July 2022
Lead Investors: Flintera
Additional Investors:
Company Website: https://retailrocket.net/
Software Category: all-in-one Retention Management
About the Company: Founded in 2013 by Leonid Shangin and Yakov Filippenko, Retail Rocket is an all-in-one retention management platform. Retail Rocket helps clients to transform new buyers into regular customers and to work on their retention by growing LTV and repeat sales. The platform has 4 modules: Data Warehouse, AI Personalization Engine, Customer Intelligence Platform, and Campaign Management System. All modules are AI-based: the artificial intelligence launches product recommendations online, in apps and newsletters, collects and analyzes big data, and segments users by interests and other aspects. Rocket has offices in the Netherlands, Germany, Spain, Italy, and Chile and has more than 1000 clients from all over the world. These include Nintendo, Karcher, Puma, Mothercare, Stockmann, Castorama, Decathlon, Makro, Douglas, Inditex Group, etc. In 2021, the company generated almost €500 million of additional revenue for its clients around the globe and will increase the number by acquiring SailPlay.
Source: https://retailrocket.net/blog/retail-rocket-raises-e23m-and-acquires-a-marketing-automation-platform-sailplay%ef%bf%bc/