Rebuy Raises $17 Million in Series A  

by Kay Aloha Villamor in February 27th, 2023

Rebuy, a Salt Lake City, UT-based provider of a personalization platform for online retailers, raised $17 million in Series A funding, bringing its total raised to $21.4 million.

The round was led by M13, with participation from Dynamism Capital, R-Squared Ventures, and follow-on investments from Peterson Ventures and Sidekick Partners. The round also included strategic investments from Ben Jabbawy of Privy and Nik Sharma.

The investment will be used to expand and enhance the platform, hire world-class talent, and accelerate the development of new, innovative products.

John Erck, CEO and Co-Founder of Rebuy say: "From day one, Rebuy's mission has been to unlock intelligent buying experiences for innovative brands across the world. Modern consumers expect buying experiences as unique as themselves, and Rebuy unlocks intelligent buying experiences for next-gen ecommerce with AI and intuitive technology. I'm thrilled about our next chapter and the opportunity to bring our solutions to more retailers and consumers worldwide."

Rebuy will also continue to focus on innovation, accelerating the development of new and innovative products such as Rebuy Search, Rebuy Intelligence Graph, and Visual Editor.

In the last year, Rebuy has tripled its revenue, released 218 new products or feature enhancements, and launched integrations with some of the most prominent ecommerce solutions, including Klaviyo, Attentive, and Tapcart.

Rebuy's roadmap for 2023 is closely aligned with Shopify's more recent announcements around Functions and GraphQL, with a focus on ensuring merchants can make the best decisions with the right data.

Company: Rebuy, Inc.

Raised: $17.0M

Round: Series A

Funding Month: February 2023

Lead Investors: M13 

Additional Investors: Dynamism Capital, R-Squared Ventures, Peterson Ventures, Sidekick Partners, Ben Jabbawy of Privy, and Nik Sharma

Company Website:

Software Category: E-commerce 

About the Company: Rebuy is a SaaS application that is redefining data-powered shopping experiences with a new breed of personalization and merchandising. It turns intelligence into revenue-generating actions. Rebuy offers onsite solutions, marketing tools and automation, RESTful API, JavaScript Library, and more to help supercharge high-growth brands. Rebuy's personalization engine is built to increase sales by upselling, cross-selling, and recommending the right products at the right time. The company is on a mission to make ecommerce more personalized, intelligent, and innovative than ever before. Thousands of brands, including 10% of all Shopify Plus merchants, are already using Rebuy to elevate their online experience and unlock new revenue streams.


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