Reachware, a Riyadh, Saudi Arabia-based automation and system integration startup, has raised $3 million in seed funding. 

Investors 

The round was led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company. 

Sadu Capital is a venture capital firm that invests in private technology startups through equity ownership. Sadu currently focuses on early-stage startup investments (pre-seed and seed) based in Saudi Arabia and the broader Middle East & North Africa region. 

Reachware Use of Funds 

The company will use the funds to expand its operations in the GCC market, develop new products, and explore AI and machine learning technologies. 

About Reachware 

Founded in 2021 by engineers Hamza Abusitta and Maysarah Mashaal, Reachware offers businesses a range of services, including system integration, process automation, and advanced analytics designed to enhance business operations. Supporting both Arabic and English, it serves over 300 clients across retail, manufacturing, finance, hospitality, and e-commerce. Reachware integrates with over 200 systems, collaborating with major tech companies and regional institutions. 

Funding Details 

Company: Reachware, Inc. 

Raised: $3.0M 

Round: Seed Round 

Funding Date: September 2024 

Lead Investor: Sadu Capital 

Additional Investors: 500 Sanabil Investments, Elm Company 

Company Website: https://reachware.com/  

Software Category: Automation and System Integration 

Source: https://www.wamda.com/2024/09/reachware-secures-3-million-seed-led-sadu-capital