Ratio, a San Mateo, CA-based new kind of fintech platform that combines payments, predictive pricing, financing, and a frictionless quote to cash process into one platform for SaaS and technology companies, emerged from stealth and announced that it raised $11 million in venture funding and a $400 million credit facility for customer financing.
Ratio's investors include Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, multi-billion-dollar asset managers, and a range of tech CEOs from large and small companies.
Ratio is rewriting the rules for SaaS pricing and finance under the direction of a team of industry veterans, creating value for vendors by providing a new set of tools to spur growth in the competitive market.
"We created Ratio to revolutionize the way that SaaS companies and technology businesses price, get paid and fund their growth," said Ashish Srimal, co-founder and CEO of Ratio. "Payment flexibility, intelligent and iterative pricing, combined with a frictionless quote to cash process is the new strategic frontier for SaaS growth. We use data, machine learning, and finance as tools to unlock this growth lever for our customers".
The management team and founders of Ratio have a strong background in the SaaS and technology sectors and have built both early-stage startups and major software organizations. Together, they created Ratio to solve the challenges they experienced running major SaaS businesses and startups.
Company: Ratio Technologies, Inc.
Round: Venture funding and Credit Facility
Funding Month: September 2022
Lead Investors: Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures
Company Website: https://www.ratiotech.com/
Software Category: Fintech platform
About the Company: Ratio is a brand-new category of FinTech that unifies checkout, pricing, financing, and payments on a single platform. Ratio is reinventing the way that recurring revenue businesses, starting with SaaS companies, accelerate sales and leverage capital to fuel growth. Ratio is democratizing how customers buy technology and how technology companies fund themselves by removing barriers to purchase and creating access to a new source of growth capital. Simultaneously, we are creating a new multi-trillion-dollar fixed-income asset class for investors. We currently offer two products to serve this market: a) Ratio Boost—a fully integrated buy-now-pay-later (BNPL) payment and checkout product for SaaS and recurring revenue companies. b) Ratio Trade-a non-dilutive upfront capital solution for high-growth SaaS and recurring revenue companies backed by their portfolio of contracts.