Secures €2 Million in Seed Round  

by Kay Aloha Villamor in February 16th, 2023, an Eindhoven, Netherlands-based AI startup that provides AI-based SaaS solutions for personalized fashion and eyewear shopping experiences, secured €2 million in seed funding from Dutch-based ECFG.

The investment will allow PTTRNS to further develop its fashion-tech platform, and expand its international customer base. PTTRNS plans to continue developing its AI personalization and 3D visualization technology.

“We are thrilled to have raised this funding and to be able to continue our mission of revolutionizing the fashion industry,” said Marco van Herpen, Founder and Managing Director of “By using AI-powered personalization and 3D visualization techniques, we can help fashion companies become more sustainable while also increasing their bottom line.”'s SaaS platform combines cutting-edge 3D visualization techniques and AI-powered personalization to improve the fashion industry's sustainability. It enables brands to generate photorealistic images based on design patterns in an early development stage.

Additionally, the digitalized images can be used to present to consumers directly, deploying the AI platform that understands consumer behavior and desires.

The solutions of also provide better insight into customer needs, allowing fashion companies to refine their product offering and development.

The company aims to help fashion businesses digitize and better understand consumer needs to improve profitability, efficiency, and sustainability.

Company: PTTRNS B.V.

Raised: €2.0M

Round: Seed Round 

Funding Month: February 2023

Lead Investors: ECFG

Additional Investors:

Company Website:

Software Category: Fashion Design Software

About the Company: Founded in 2019 by Marco van Herpen, PTTRNS focused on accelerating digital personalization in the fashion industry. Its SaaS platforms combine personalization and hyper-realistic 3D visualization techniques to help fashion brands and retailers understand what their customers want. PTTRNS empower apparel, beauty, and lifestyle brands to accelerate digital personalization by enabling them to understand and act on the ever-changing behaviors of people, to connect with them digitally, and to improve continuously as a business.


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