Prolific, a London, UK-based platform that helps researchers recruit participants for their online research, secured £25 million in funding to expand its operations.
The round was co-led by Partech and Oxford Science Enterprises (OSE). This funding will enable Prolific to invest in expansion and further develop its services.
Prolific has developed a system that leverages a network of 120,000 human participants to inform and stress test AI models.
“We’ve seen incredible traction recently, and have a huge opportunity in front of us so are taking on this new funding to supercharge our efforts and expand our product, and range of participants, much faster than we could have without it,” Phelim Bradley, the founder and CEO, said over email to TechCrunch.
Prolific's network of participants is used to test new products, train AI systems, and evaluate the performance of human-facing AI applications. The company counts organizations such as Google, Stanford University, the University of Oxford, King's College London, and the European Commission among its customers.
Funding Month: July 2023
Lead Investors: Partech and Oxford Science Enterprises (OSE)
Company Website: https://www.prolific.co/
Software Category: Online Research Platform
About the Company: Prolific is an online research platform that empowers great research established in 2014 by Ekaterina Damer and Phelim Bradley. The company's platform helps the users to submit their survey and tell a bit about their target audience and collect rewards, enabling users to find survey participants and thus collect high-quality psychological and behavioral data in minutes.