Populix, a Jakarta, Indonesia-based consumer insights platform provider, closed a $7.7 million Series A round of financing.
The round was led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures.
The company intends to use the funds to reinforce its efforts to digitize the entire data collection process, optimize existing products and release new services, make more informed decisions about their businesses, recruit product and tech engineering experts, enhance data collection efforts, to initiate regional expansion by 2023 to neighboring Southeast Asian countries, building off its dominant position in Indonesia, with a focus on the Poplite product line.
Company: PT Populix Informasi Teknologi
Round: Series A
Funding Month: June 2022
Lead Investors: Intudo Ventures and Acrew Capital
Additional Investors: Altos Ventures and Quest Ventures
Company Website: https://info.populix.co/
Software Category: Consumer Insights Platform
About the Company: Founded in January 2018 by Timothy Astandu, CEO, Populix is a technology-driven consumer insights platform, that provides comprehensive research and data collection for businesses, institutions, and individuals to make more informed business decisions through quantitative and qualitative studies. The company offers a pool of over 300,000 authentic, verified, and highly targeted respondents throughout Indonesia that are readily available, providing quick and reliable responses that illuminate the preferences, habits, and opinions of Indonesian consumers. The company offers Poplite—a pay-per-use SaaS research platform that allows anyone to build surveys and collect targeted and actionable business intelligence. Populix has worked with over 1,500 clients ranging from Fortune Global 500 companies, governments, and major Indonesian conglomerates to SMEs, academics, and individuals.