Plurio, a San Francisco, CA-based performance marketing technology company, has raised $3.5 million in Seed funding.
Investors
The round includes Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, and ManyChat co-founder Mike Yan.
Plurio Use of Funds
The capital will support the rollout and expansion of Plurio’s AI agent, which analyzes cross-channel campaign data, predicts downstream performance, and automates approved budget and creative optimizations.
About Plurio
Founded in 2019 by Seva Ustinov and Kirill Kasimskiy, Plurio is a company that provides an AI agent for performance marketing. It connects advertising, CRM, and revenue data to create a unified model of business performance. Plurio analyzes campaigns, predicts outcomes, optimizes ad sets, and relocates budgets autonomously, under full human control. Currently managing over $100 million in annual ad spend through its analytics platform, Plurio focuses on consumer software and service businesses operating outside traditional ecommerce attribution models.
Funding Details
Company: Elly Analytics Inc. (Plurio)
Raised: $3.5M
Round: Seed
Funding Date: March 2026
Investors: Altair, DVC, Yellow Rocks, Kos Stiskin, Mike Yan
Company Website: https://www.plurio.ai/
Software Category: AI-Performance Marketing / AdTech
Source: https://www.adweek.com/performance-marketing/plurio-startup-agentic-ai-performance-marketing-seed-funding/