Plum Raises $6 Million in Funding  

by Kay Aloha Villamor in February 23rd, 2023

Plum, a Waterloo, Canada-based company that provides a talent assessment platform, raised $6 million in growth funding.

The round was led by Pearson Ventures, with participation from new investors including JFF Ventures and Strada Education Network.

Existing investors Export Development Canada (EDC), Real Ventures, BDC Capital’s Women in Technology Venture Fund, EduLab Capital Partners, and Impact Engine also participated.

The funds will be used to help Plum boost sales, marketing, and product development to accelerate growth.

Caitlin MacGregor, Plum’s co-founder, and CEO commented, “At Plum, we know that when people flourish, business thrives. Our investors are focused on the innovation that ensures companies are ready for the ever-changing world of work while keeping a watchful eye on how the quality of work connects the employee to the employer. Building on our 100 percent ARR growth year-over-year, these funds will help us boost sales, marketing, and product development to accelerate growth and further Plum's positive impact.”

Company:, Inc.

Raised: $6.0M

Round: Growth Round

Funding Month: February 2023

Lead Investors: Pearson Ventures

Additional Investors: JFF Ventures and Strada Education Network

Company Website:

Software Category: Pre-Employment Testing Software

About the Company: Plum is a Canada-based SaaS platform that offers solutions such as talent assessment, recruitment, and workforce planning for businesses. With a universal design, Plum uses objective data to measure and match human potential to job needs, enhancing talent decisions across the employee lifecycle. Featuring unmatched scalability, Plum empowers organizations to quantify job fit, improve the quality of hires, identify potential, provide personalized career insights, and create high-performing teams from one platform. Plum has been named a Top HR Product of the Year by Human Resource Executive, won an HR Tech Award from Lighthouse Research & Advisory, and secured High Performer status with G2. 


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