Playtag Secures 40 Billion KRW in Pre-Series A Funding

by Kay Aloha Villamor in June 23rd, 2023

Playtag, a Seoul, South Korea-based startup specializing in vision-based AI behavior analysis, secured 40 billion won in pre-Series A investment. 

The funding round was led by CJ Investment, with participation from BNK Venture Investment, DSC Investment, and KB Investment. 

The company plans to utilize the investment to bolster its primary offering, Storyline, while also allocating funds toward research and development and workforce expansion.

In March 2023, Playtag launched Storyline, which utilizes AI to analyze images captured by cameras installed in daycare centers and generate notifications in the form of bulletins for parents.

Recently, Playtag has entered the senior care industry, which is valued at approximately 10 trillion won in Korea. 

Park Hyun-soo, CEO of Playtag, expressed, “This investment serves as a significant milestone in expanding the market for AI behavior analysis technology that we have developed thus far. We will strive to further enhance the Storyline service, which applies behavior analysis technology to real-life scenarios, enabling it to provide practical assistance to infants and seniors.”

Company: Playtag, Inc.

Raised: 40.0B won

Round: Pre-Series A

Funding Month: May 2023

Lead Investors: CJ Investment

Additional Investors: BNK Venture Investment, DSC Investment, and KB Investment

Company Website:

Software Category:  Behavior Analytics as a Service

About the Company: Playtag is an AI startup founded in March 2022 by Professor Park Hyun-soo. The company is dedicated to revolutionizing childcare and silvercare by offering behavioral analytics as a service (BAaaS). Playtag utilizes AI technology to analyze and interpret infant behavior, providing customized education solutions for kindergartens. With a focus on leveraging computer vision, behavior analysis, and automation algorithms, Playtag is actively developing a range of AI-powered services. In 2022, the company successfully developed an automatic notification service and conducted pilot tests at daycare centers and kindergartens in Korea, showcasing its commitment to advancing early childhood education.


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