PINATA Raises $10 Million in Series A  

by Kay Aloha Villamor in

PINATA, a New York-based enterprise SaaS platform to manage, measure, and maximize front-line workforces, announced that it closed a $10 million Series A funding round for its rapidly growing workforce-optimization platform.

Led by M13 and Bullpen Capital, with additional participation from the company’s seed investors, will further PINATA’s mission to “manage, measure, and maximize front-line workforces.”

The company will use its new funding to accelerate product development and further expand its suite of workflow solutions.

As part of the funding, both Olson and Lai will join PINATA’s Board of Directors, which also includes Marc Ferrentino, COO of Yext; Mike Morini, CEO of WorkForce Software; Aaron Rudenstine, CEO of ButterflyMX; and PINATA’s co-founder Josh Wand, CEO of ForceBrands.

“Front-line work is everywhere, and it’s mission critical,” says PINATA CEO Ian Ferguson. “But it’s also costly, logistically burdensome, and often entirely untrackable. The farther we get from HQ, the greater the risk of wasted time, energy, and resources for management and workers alike.”

PINATA offers “systematic task-management solutions” that promise to optimize compliance, efficiency, and performance.

Company: Go Pinata Inc. 

Raised: $10.0M

Round: Series A

Funding Month: November 2022

Lead Investors: M13 and Bullpen Capital

Additional Investors: 

Company Website:

Software Category: Data-driven Task Management

About the Company: PINATA is an enterprise SaaS platform that transforms the way work gets done at scale. Its mission is to help teams tackle the tasks at hand without losing sight of the big picture. From deploying massive field teams to collecting data from local street marketing campaigns, PINATA helps teams eliminate bottlenecks and replace disorganization with simplicity, structure, and insight. From startups to the world’s largest corporations, customers rely on PINATA as a centralized command center for everyday operations in venues like retail stores, construction sites, warehouses, restaurants, and trade shows.


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