Phia Raises $35.5M Seed

Phia, a Los Angeles-based startup that operates an AI-powered shopping and price comparison platform, has announced $35.5 million in new seed funding. This latest investment brings the company's total funding to $43.5 million.

Investors

This round was co-led by Notable Capital, Khosla Ventures, and Kleiner Perkins. Additional participating investors include Khloé Kardashian, Alix Earle, Olivia Culpo, Paris Hilton, Mindy Kaling, Jessica Alba, Sydney Sweeney, Priyanka Chopra Jonas, Hailey Bieber, and Kris Jenner.

Phia Use of Funds

The company plans to use the new capital to continue scaling its AI-driven shopping platform, which helps users calculate resale value, identify better-priced retail alternatives, and track price fluctuations in real time for over 9,600 retail partners.

About Phia

Launched in April 2025 by co-founders Phoebe Gates and Sophia Kianni, Phia is a technology company dedicated to reinventing the digital shopping experience. Their platform leverages artificial intelligence to provide price transparency and simplify purchasing decisions for consumers. The company helps consumers make smarter purchasing decisions through real-time price comparison, resale value analysis, alternative product recommendations and price tracking.

Funding Details

Company Website: https://phia.com

Company: Phia
Raised: $35.5M
Round: Seed
Funding Date: May 29, 2026
Lead Investor: Notable Capital, Khosla Ventures, Kleiner Perkins
Additional Investors: Khloé Kardashian, Alix Earle, Olivia Culpo, Paris Hilton, Mindy Kaling, Jessica Alba, Sydney Sweeney, Priyanka Chopra Jonas, Hailey Bieber, Kris Jenner
Software Category: E-commerce AI
Source: https://people.com/phoebe-gates-shopping-app-phia-announces-35-million-new-funding-exclusive-11985884