Pendulum Raises $5.9 Million in Seed Round  

by Kay Aloha Villamor in January 10th, 2022

Pendulum, a Seattle, WA-based AI/ML-powered platform for companies and government organizations to detect and understand harmful narratives on social media platforms and elsewhere, announced that it raised $5.9 million in seed funding. 

The round was led by Madrona Venture Group, with participation from Cercano Management and others, Pendulum was spun out of Madrona Venture Labs. 

Pendulum will use the funding to build its team and expand the platform.

Company: Pendulum

Raised: $5.9M

Round: Seed Round 

Funding Month: January 2022

Lead Investors: Madrona Venture Group

Additional Investors: Cercano Management

Company Website:

Software Category: AI/ML-powered platform to uncover threats

About the Company: Founded by CEO, Mark Listes and Head of Data Science, Sam Clark. Pendulum’s platform applies AI and Machine Learning to uncover threats and opportunities contained in narratives in the earliest days of their formation and track them as they spread online. By dissecting and categorizing the narratives in text, video, and audio, on social media platforms, Pendulum enables companies, governments, and organizations to not only discover which narratives are developing into threats and opportunities in near real-time but also see how they are evolving. Pendulum is building a platform that tracks narratives across any medium and already analyzes audio and video from major video platforms like YouTube, unmoderated platforms like BitChute and Rumble, and podcasts. Pendulum has already begun working with early customers to identify risks contained in harmful narratives that are impacting their companies, employees, and society. 




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