Patri Raises $2.4 Million in Funding  

by Kay Aloha Villamor in April 13th, 2023

Patri, a Provo, Utah-based SaaS company providing AI-powered revenue intelligence to find, refine, monitor, and apply a company's Ideal Customer Profile (ICP), raised $2.4 million in funding.

The round was led by Kickstart Fund, with participation from Summit Capital, Capital Eleven, Peak Capital, Mucker Capital, Luxstone Group, and Luv Holdings.

"Companies across industries are working to refine their ICPs and refocus limited resources around those findings," shared Patri founder and CEO, Josh Ellars. "Now every organization working to better discern their ICP and apply that ICP fit data throughout their sales process can leverage our solution to bolster product-market fit, deal prioritization, forecasting, and understand how to best acquire their next high-retention reference customers."

The company announced its newest products, RevFit AI and the ICP Engine API. RevFit AI facilitates deal prioritization around the core principle of the ICP and the ICP fit of each opportunity in a company's revenue pipeline.  

The ICP Engine API is an AI-powered software that finds, refines, and monitors a company's ICP, enriching CRM, BI, revenue intelligence, sales and marketing automation, customer success technology, and other key business systems.

Company: Patri, Inc.

Raised: $2.4M

Round: Unknown

Funding Month: April 2023

Lead Investors: Kickstart Fund

Additional Investors: Summit Capital, Capital Eleven, Peak Capital, Mucker Capital, Luxstone Group, and Luv Holdings

Company Website:

Software Category: AI-Powered Revenue Intelligence Software

About the Company: Patri is a SaaS company that provides AI-powered revenue intelligence to help companies find, refine, monitor, and apply their Ideal Customer Profile (ICP). Patri provides instant AI-powered revenue intelligence for every team and every deal by revolutionizing sales qualification around the core principle of the Ideal Customer Profile (ICP). The company's software delivers opportunity intelligence and improves resource allocation decisions, enabling proposal, sales, capture, SE, and revenue ops teams to pursue the right opportunities while avoiding the wrong ones.




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