Park Loyalty, a Milwaukee, WI-based provider of omnichannel parking enforcement and violations management solutions, has raised Series A funding.
Investors
The round was led by Elephant, a venture capital firm focused on high-growth software and technology companies. The firm invests in enterprise software, consumer internet, and mobile markets. It partners with visionary entrepreneurs to help them scale and build market-leading solutions.
Park Loyalty Use of Funds
The company will use the funding to accelerate the development of its pro solutions suite, including Enforce Pro, Process Pro, Permit Pro, and the newest addition, Rewards Pro, and to expand implementation capacity and customer support operations.
About Park Loyalty
Founded by Sriram Somanchi, Park Loyalty provides software solutions for parking enforcement and violations management. Its Pro Solutions platform delivers enforcement, processing, permitting, and rewards solutions for parking agencies. Park Loyalty's mission is to help parking agencies modernize enforcement through data-driven, transparent, and community-oriented solutions that improve compliance and mobility outcomes. Headquartered in Milwaukee, Wisconsin, Park Loyalty serves over 100 customers across 33 U.S. states and Canada.
Funding Details
Company: Park Loyalty, Inc.
Raised: Undisclosed
Round: Series A
Funding Date: November 2025
Lead Investor: Elephant
Additional Investors:
Company Website: https://parkloyalty.com/
Software Category: Parking Enforcement / Mobility SaaS
Source: https://www.prnewswire.com/news-releases/park-loyalty-closes-series-a-funding-led-by-elephant-302611644.html