Pace Raises $5 Million in Seed Round  

by Kay Aloha Villamor in August 25th, 2022

Pace, a New York-based startup building a product-led revenue platform, announced that it raised $5 million in seed funding.

The round was led by Work-Bench with the backing of MongoDB founder Kevin Ryan and his fund, AlleyCorp, with participation from Angel investors and advisors like John McMahon, Zachary, and Jacob Smith, Adam Gross, Jeanne DeWitt Grosser, Hila Qu, and several other equally accomplished go-to-market experts.

 With this round of funding, the Pace team will continue to invest in engineering and product development while building and expanding go-to-market functions. 

Company: Object Software, Inc.

Raised: $5.0M

Round: Seed Round

Funding Month: Aug 2022

Lead Investors: Work-Bench

Additional Investors: AlleyCorp, John McMahon, Zachary and Jacob Smith, Adam Gross, Jeanne DeWitt Grosser, and Hila Qu

Company Website:

Software Category: Product-led Revenue platform

About the Company: Pace was co-founded by Justin Dignelli and Rez Khan, who bring deep domain expertise as former revenue and product leaders at MongoDB. Pace simplifies the transformation from traditional enterprise sales motions to a hybrid, product-led approach by enabling revenue-generating teams at B2B SaaS companies to identify the users with the highest likelihood to buy while staying ahead of potential churn risks. Pace helps revenue-generating teams at product-led SaaS companies spend their time on the users and customers who need it most. Pace combines commercial information from the CRM with usage data from the product to equip customer-facing teams with timely insights about customer behavior. Founded in 2021 and headquartered in New York City, Pace enables B2B software companies everywhere to take advantage of the efficiency of product-led growth with the efficacy of enterprise sales.


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