Ox, a Bentonville, Arkansas-based AI-powered technology platform for frontline operations, announced that it closed a $12.6 million Series A funding.
The round was co-led by BBG Ventures and MaC Venture Capital, with participation from existing investors, Cortado Ventures, Revolution's Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, and Vuzix, and new investors, Atento Capital and Agya Ventures.
The funding will be used to fuel customer expansion, scale additional use cases, and further pioneer the human-centered automation category throughout frontline operations.
“Our mission is to use software to improve the experience of frontline teams and drive better business outcomes. We provide advanced tools and capabilities to engage and excite frontline workers, and we prioritize their needs by creating a system that values their work," said Charu Thomas, Founder, and CEO of Ox. "By doing so, we improve operator satisfaction and employee retention rates. At a time when investing in workers is needed, human-centered automation is the way forward."
The patented Operator Experience (OX) platform has been designed to enhance the usability and effectiveness of frontline workers by providing them with real-time instructions, AI-powered assistance, and the next generation of industrial devices.
Company: Ox, Inc.
Round: Series A
Funding Month: April 2023
Lead Investors: BBG Ventures and MaC Venture Capital
Additional Investors: Cortado Ventures, Revolution's Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, Vuzix, Atento Capital, and Agya Ventures
Company Website: https://www.getox.com/
Software Category: Human-Centered Automation
About the Company: Founded in 2019, Ox is an enterprise software provider that develops human-centered automation technology to increase frontline efficiency across industrial operations. The company's patented Operator Experience platform integrates with existing systems to help supply chain companies design intelligent applications. The technology has been adopted by multiple Fortune 500 companies and increases operational productivity. Today, the platform powers over $500M in supply chain volume across hundreds of operators. Ox is on a mission to revolutionize the cultural relationship with automation to one that enhances and supports the worker.