Oro, a Los Angeles, CA-based B2b eCommerce software and CRM platform, announced that it closed $13 million in strategic growth funding.
The round was led by private equity firm Zubr Capital, with participation from existing investor Highland Europe.
The new funding will also enhance Oro's continuing support of its Ukrainian employees.
Oro is committed to providing safety and stability to its employees and their families and has created a charitable fund to deliver aid packages and shelter for people affected by the invasion of Ukraine.
"Over the past decade, Oro has helped hundreds of businesses — from mid-sized manufacturers and distributors to large multi-channel brands — to realize their potential, sell into new global markets, and develop effective, customer-centric digital commerce strategies," said Yoav Kutner, CEO of Oro, Inc. "With this new injection of capital, we will be able to unlock even bigger opportunities, invest in our product and our amazing community, and continue to shake up the digital commerce industry for many years to come."
The announcement comes as Oro celebrates its 10th year as a developer of industry-defining digital commerce applications, and affirms its commitment to evolving its offerings and expanding into new markets.
Company: Oro, Inc.
Round: Strategic Growth
Funding Month: January 2023
Lead Investors: Zubr Capital
Additional Investors: Highland Europe
Company Website: https://oroinc.com/
Software Category: B2B eCommerce Software
About the Company: Founded in 2012, Oro Inc. is a software company behind OroCommerce, OroMarketplace, OroCRM, and OroPlatform. The platform's open-source nature gives multi-channel businesses the inherent flexibility they need to tailor the product to their specific business requirements, helping them achieve a truly 360-degree view of their customers. Oro is building an ecosystem where B2B businesses thrive, with a mission to connect and empower people in manufacturing, distribution, and wholesale.