Nowsta Raises $35 Million in Series C

by Kay Aloha Villamor in November 9th, 2023

Nowsta, a Brooklyn, New York-based technology company building operating systems designed for gig workforces, raised $35 million in Series C funding.

SaaS Investors

The round was led by VMG Partners, with participation from Builders VC, along with existing Series B investors, bringing Nowsta’s raised a total of $93 million.

Founded in 2005, VMG Partners is a venture capital firm based in San Francisco, California. The firm prefers to make investments in seed-stage, early-stage, and later-stage companies in consumer products, consumer services, financial services, manufacturing, TMT, wellness, and technology-based sectors in the United States.

Nowsta Use of Funds

The company intends to use the funds to enhance the advanced technology in Staffing Labs, further develop its AI-driven workforce management platform and continue to build out the executive leadership team that supports this technology.

About Nowsta

Nowsta is a cloud-based workforce management solution made to help businesses streamline the entire employee lifecycle, from managing work requests to gaining insights into labor costs. Nowsta specializes in flex work to help employers source, manage, and build pools of contingent workers and empower their workforce with economic opportunities on their terms. Its mission is to place the right person in the right shift, every time.

Funding Details  

Company: Nowsta, Inc. 

Raised: $35.0M

Round: Series C

Funding Month: November 2023

Lead Investors: VMG Partners

Additional Investors: Builders VC

Company Website:

Software Category: Workforce Management Software


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