Northbeam, a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands, announced that it closed $15 million in Series A funding.
The round was led by Silversmith Capital Partners, a growth equity investment firm based in Boston, Massachusetts.
The company will use the funds for further product development, including expanding its machine learning capabilities.
Company: North Beam, Inc.
Round: Series A
Funding Month: Aug 2022
Lead Investors: Silversmith Capital Partners
Company Website: https://www.northbeam.io/
Software Category: Marketing Measurement Platform
About the Company: Founded in 2019, Northbeam provides services for e-commerce intelligence. Northbeam powers more efficient and scalable marketing strategies for ecommerce and DTC brands. Northbeam gives DTC brands a unique picture of the consumer experience across many devices and platforms using first-party data tracking and machine learning, enabling them to precisely attribute and forecast their digital marketing efforts. The platform combines machine learning and first-party data to give brands and marketers actionable insights into marketing spending across dozens of channels—before they overcommit and overinvest. Northbeam offers brands a clear picture of sensible ad spending so they can outperform benchmarks and hit the KPIs necessary to grow profitably. Northbeam helps customers understand the ROI of their marketing and then delivers actionable insights to drive profitable growth.