Ninetailed, a Berlin, Germany-based startup specializing in personalization and experimentation for the modern tech stack, announced that it raised €5 million in a funding round led by Mosaic Ventures and Cherry Ventures.
First Momentum Ventures and angel investors including Carsten Thoma (co-founder of hybris (acquired by SAP), Chris Schagen (former Contentful CMO), Jason Cottrell (CEO of Orium), and Mirko Novakovic (Co-founder and CEO of Instana), among others, also participated in the round.
The boost in fresh capital fuels Ninetailed to further double down on creating interactive experiences and value for clients and end customers by activating customer and content data for the web, commerce, and beyond.
With this investment, Ninetailed plans to expand its team, add new technology and solution partners to its network along with Contentful, Hygraph, Stackbit, Storyblok, Orium, and Apply Digital, and continue developing the experience layer of the composable architecture.
Ninetailed will use this funding to accelerate the experience layer of composable MACH architecture, expand its team, and add new technology and solution partners to its network.
"We are proud to welcome Mosaic Ventures along with our previous investors like Cherry Ventures and First Momentum Ventures and individual investors as our latest shareholders. With this funding, we'll be able to take our technology to the next level and make the experience layer of the composable MACH architecture the industry standard for customer experience and engagement," said Andy Kaiser, CEO of Ninetailed.
Company: Ninetailed GmbH
Raised: €5.0M
Round: Unknown
Funding Month: October 2022
Lead Investors: Mosaic Ventures and Cherry Ventures
Additional Investors: First Momentum Ventures, Carsten Thoma, Chris Schagen, Jason Cottrell, and Mirko Novakovic
Company Website: https://ninetailed.io/
Software Category: API-first personalization and experimentation solution
About the Company: Ninetailed is a microservices-based solution that uses APIs to connect different services and data sources. It provides an API-first personalization and experimentation solution that creates instant experiences to optimize the customer journey without performance trade-offs for composable architecture. It is also cloud-based and headless, which makes it scalable and easy to manage and allows you to make changes to your content without affecting the rest of your site. Ninetailed was born from the team's prior experiences in enterprise CMS, API-first services, digital experiences, and the barriers to accessing and integrating headless personalization tools. Its mission is to build the world's best API-first customer experience optimization solution.
Source: https://ninetailed.io/blog/building-the-experience-layer-of-composable-architecture/