Mustard, a Los Angeles, CA-based sensorless connected-coaching platform for skill sports, raised $3.75 million in seed funding, bringing Mustard’s total funding to $6 million.
The round was led by the Lake Nona Sports & Health Tech Fund (a partnership between leAD Sports & Health Tech Partners and Tavistock Group), with participation from Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association, the United States Women’s National (Soccer) Team Players Association, Global Rugby Ventures, Dan Rosensweig (CEO of Chegg!), Gary and Adam Jacobs, and the Wessell family. They joined existing investors including Drew Brees, Nolan Ryan, Reid Ryan, Justine Siegal, Shasta Ventures, Intersect VC, and David Novak.
The fund will be used to develop the company’s connected-coaching platform across numerous major skill sports. The company aims to produce more live and recorded connected instructional content for an expanded array of major sports, including golf, soccer, and football, as well as hire several additional team members with tech experience.
Round: Seed Round
Funding Month: January 2022
Lead Investors: Lake Nona Sports & Health Tech Fund
Additional Investors: Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association, the United States Women’s National (Soccer) Team Players Association, Global Rugby Ventures, Dan Rosensweig, Gary, and Adam Jacobs, and the Wessell family, Drew Brees, Nolan Ryan, Reid Ryan, Justine Siegal, Shasta Ventures, Intersect VC, and David Novak
Company Website: https://teammstrd.com/
Software Category: AI-driven coaching app
About the Company: Led by Rocky Collis, CEO, and co-founder, Mustard provides a patent-pending AI and computer vision system that utilizes regular video captured from the user’s mobile phone to evaluate the athlete’s mechanics and to connect coaching with what is happening with an athlete’s body. Feedback is delivered in real-time through a report card that provides a customized performance plan to help the athletes take actionable steps towards improvement. The machine-learning algorithm uses data captured by co-founder Dr. Tom House during his 40 years of experience working with athletes across multiple sports. In conjunction with Co-founder Jason Goldsmith, the mental performance coach and author, Mustard offers its athletes elite mental performance training through both live and recorded content.