Motif Analytics Raises $5.7 Million in Seed Round

by Kay Aloha Villamor in February 13th, 2024

Motif Analytics, a San Francisco, CA-based startup specializing in sequence analytics for growth teams, raised $5.7 million in seed funding. 

SaaS Investors 

The round was led by Felicis and Amplify Partners, with participation from the InvestInData angel group. 

Founded in 2006, Felicis Ventures is a venture capital firm based in Menlo Park, California. The firm seeks to invest across all industries and sectors. Felicis focuses on early-stage investments and currently manages over $3B in capital across nine funds. The firm is an early backer of more than 49 companies valued at $1B+. 

Amplify Partners is a venture capital firm that prefers to invest in early-stage companies operating in information technology, machine intelligence, and infrastructure & developer tools sectors. Founded in 2012, and it is based in Menlo Park, California. 

Motif Analytics Use of Funds 

With funding, Motif Analytics aims to further develop its platform, expand its user base, and democratize sequence analytics for growth teams. 

About Motif Analytics 

Founded in 2021 by Mikhail Panko and Theron Ji, Motif Analytics helps product teams analyze user interactions by identifying patterns and sequences of events. Motif utilizes large language models (LLMs) at the core of its analytics engine, enabling predictive modeling of user behavior sequences. Additionally, the platform leverages WebAssembly to enable local dataset analysis in the browser without sending data to external servers. 

Funding Details    

Company: Motif Analytics, Inc.  

Raised: $5.7M    

Round: Seed Round  

Funding Month: February 2024    

Lead Investors: Felicis and Amplify Partners 

Additional Investors: InvestInData 

Company Website:  

Software Category: Sequence Analytics 







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