Mobiz, a South African SaaS mobile marketing platform, raised $4 million in pre-Series A funding.
Futuregrowth, Launch Africa, CapaciTech, Endeavor’s Harvest Fund, Allan Grey E-Squared Ventures, and HAVAIC were among the investors in Mobiz’s $4 million pre-Series A funding.
The funding will help the company expand commercially in the United States, improve marketing, sales, and account management, and hire additional people in South Africa.
Mobiz intends to launch its platform in the United States, with roughly 200 beta users already on board.
Round: pre-Series A
Funding Month: November 2021
Additional Investors: Futuregrowth, Launch Africa, CapaciTech, Endeavor’s Harvest Fund, Allan Grey E-Squared Ventures, and HAVAIC
Company Website: https://mobiz.co/
Software Category: SaaS mobile marketing platform
About the Company: Mobiz is a SaaS mobile marketing platform that connects brands with their customers. Mobiz was founded in 2014 by Greg Chen, the company’s CEO, after discovering that businesses in South Africa struggled to target and engage their current and potential customers through SMS. A Mobiz campaign provides an in-text link with content-rich, hyper-personalized landing pages that show market-proven outcomes, delivered through the large and reliable reach of SMS (text messages). MultiChoice, HomeChoice, New Balance, and Experian are just a few of the over 100 brands with whom the company currently works.