Mindset AI, a London, UK-based software-as-a-service (SaaS) firm that helps businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65 million from Mercia and angel investors. Mercia has invested from its EIS funds.
The funding will enable it to expand its team with several key appointments, boost its sales and marketing activity, and further enhance the platform.
Mindset AI is the only product of its type that incorporates machine learning and AI to personalize users’ experiences, drive engagement, and increase behavior change outcomes.
Company: Mindset AI Ltd.
Funding Month: Aug 2022
Lead Investors: Mercia
Company Website: https://www.mindset.ai/
Software Category: Digital Engagement Platform
About the Company: Founded in 2020 by serial tech entrepreneur Barrie Hadfield, who previously founded and sold two SaaS businesses, SkyDox and Workshare, Mindset AI is a software-as-a-service (SaaS) firm that enables businesses such as management consultancies and professional services firms to customize, brand, and launch their own digital platform. Mindset AI’s mission is to increase the scale, impact, and collaboration of organizations tackling humanity's most important challenges. The London-based company claims that 61% of its app users are still engaged 30 days after they first use it, compared to just 10% with other apps. The company now employs 35 staff.