MessageGears Raises $62 Million in Funding  

by Kay Aloha Villamor December 13th, 2022

MessageGears, an Atlanta, GA-based customer engagement platform for big consumer brands, announced that it completed a $62 million growth financing round.

The round was led by Long Ridge Equity Partners, with participation from Argentum Group and Atlanta Ventures. MessageGears has now raised $80 million since its founding in 2011.

The funds will be used to accelerate the innovation of its technology platform, with an emphasis on bolstering its mobile channel capabilities, expanding its global presence, and opportunistically exploring acquisitions that align with its vision for the future.

“This is an exciting time for marketers. Over the next few years, we are going to see a continuing wave of enterprise B2C brands investing in moving their first-party customer data to the Snowflake Data Cloud, AWS, BigQuery, or other modern data warehouses,” said Roger Barnette, CEO of MessageGears. “MessageGears is the only platform that can help those marketers capitalize on that investment and fully use their data in their customer engagement programs. This funding will help us bring our vision and platform to benefit more global brands.”

Forrester recently named MessageGears a Strong Performer and said “Big, data-and-security-savvy companies who don’t want to port their data into a vendor managed system will find MessageGears a bull’s-eye.” 

With the investment, Angad Singh of Long Ridge has joined MessageGears’ Board of Directors.

Company: MessageGears, LLC

Raised: $62.0M

Round: Growth Funding

Funding Month: December 2022

Lead Investors: Long Ridge Equity Partners

Additional Investors: Argentum Group and Atlanta Ventures

Company Website:

Software Category: Marketing Automation Software

About the Company: Founded in 2010, MessageGears is the only warehouse-native customer engagement platform built for enterprise brands that market to millions of customers. It offers marketing automation, testing, optimization, and an email marketing platform. By utilizing a direct connection to the internal customer data warehouse, MessageGears enables to build of more profitable and loyal customer relationships through personalized, real-time interactions across every channel and makes it easy to adjust to ever-changing consumer needs and expectations. It enables large consumer brands to send dynamic, high-volume marketing messages with speed & precision via a unique hybrid cloud platform. 


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