Memorable AI, a Cambridge-based company that develops brain-inspired deep learning models to predict the cognitive impact of videos and images, raised $2.75 million in pre-seed funding.
The round was led by LDV Capital with participation from TenOneTen Ventures, BDMI, AperiamVentures, and angel investors.
The new funding will be used to help continue running multiple experiments based on the latest cognitive research and new machine-learning approaches. It will also help accelerate the growth of its cognitive impact database.
Sebastian Acevedo is the company’s co-founder and CEO. “The next decade of visual communications will be shaped by two major trends,” says Acevedo. “The first is a trend toward AI-tested, validated, and generated creative content. The second is that the major source of growth in AI performance will be a deeper understanding of the brain and the cognitive processes triggering reactions to visuals. Memorable is uniquely positioned to lead these trends to benefit its customers and deliver a higher impact on branding and conversion.”
Memorable supports advertisers throughout the entire creative process. It provides intelligence technologies that enable them to produce the most impactful ads while minimizing risks.
Round: pre-Seed Round
Funding Month: December 2022
Lead Investors: LDV Capital
Additional Investors: TenOneTen Ventures, BDMI, AperiamVentures
Company Website: https://www.memorable.io/
Software Category: AI-based creative optimization platform
About the Company: Memorable is the new mainstream technology to optimize ad creativity. We use AI and cognitive science to maximize the memorability, saliency, and conversion potential of ads--both videos and images. Memorable AI is playing a key role for advertisers. Prior to the company’s innovations, brands would usually have to pay high costs for survey results of their advertisements almost ready to be published. On top of that, it usually takes weeks to receive them, and the process is often inaccurate.