Mediafly, a Chicago, IL-based revenue enablement company, secured $80 million in funding.
The round was led by BIP Ventures, with support from Boathouse Capital and existing insiders from Mediafly.
BIP Ventures, the North American-focused venture capital division of BIP Capital, is one of the Southeast's largest and most active VC firms. BIP Ventures partners with extraordinary founders to drive exceptional outcomes. Since 2007, The firm has invested in the success of B2B software and tech-enabled service businesses at all stages of maturity.
Mediafly Use of Funds
The funding will be used to advance the company's strategy of providing a comprehensive revenue enablement platform tailored for large enterprises.
With the newly secured funding, Mediafly aims to unveil new capabilities and enriched services to further strengthen business relationships and increase revenue growth. The company is focused on providing unique solutions to address the evolving needs of global go-to-market teams.
Mediafly is a revenue enablement company that offers a comprehensive platform designed for large enterprises to engage buyers, prepare sellers, quantify value, and optimize sales force performance. The platform empowers sellers to lead with value, managers to coach at scale, leaders to forecast and buyers to interact with personalized and dynamic content. Mediafly combines enablement (content management and coaching) and intelligence (conversation and revenue) in a unified platform. The company's platform is used by revenue teams worldwide, including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air, and Moen.
Company: Mediafly, Inc.
Funding Month: August 2023
Lead Investors: BIP Ventures
Additional Investors: Boathouse Capital
Company Website: https://www.mediafly.com/
Software Category: Sales Enablement and Content Management Software