Mason, an Oakville, Ontario-based no-code automation engine for commerce, announced that it raised $7.5 million in a seed round to offer an Amazon-grade store infrastructure storefront to help them sell better and faster without exorbitant Amazon fees.
The round was led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners and Mana VC, Gaingels, Core91, and VH Capital.
Mason will utilize the fresh funding to set up its marketing, sales, customer success, and partnerships teams — to bring the product to more and more customers. The startup also plans to create better and more content for entrepreneurs to help them learn about solving challenges in their e-commerce journey.
Kausambi Manjita, Co-Founder and CEO of Mason, commented: "This changes the game fundamentally on how brands think about their D2C store today. Most brands are left with no option but to sell at marketplaces like Amazon and pay 35c for every dollar simply because running a profitable standalone D2C store is just too hard. With access to their own growth engine like mason, brands can actually transform their D2C storefront into their most profitable channel, getting a 50% uplift in their margins from day one. By democratizing access to a complex tech stack, from data-driven merchandising, to sales automation, to personalization - the team is helping more entrepreneurs stay independent, become profitable, and not sell out to a Thrasio."
Mason has helped global brands make their stores as efficient in sales as Amazon in just over two years since its launch.
Company: Creative Sparks Inc
Round: Seed Round
Funding Month: October 2022
Lead Investors: Accel and Ideaspring Capital
Additional Investors: Lightspeed India Partners as well as Mana VC, Gaingels, Core91, and VH Capital
Company Website: https://getmason.io/
Software Category: Headless Content Management Systems
About the Company: Founded by Barada Sahu and Kausambi Manjita in 2020, Mason is a no-code SaaS platform that helps small businesses to transform their e-retail storefronts. It's a headless platform that brings design, data, and channels together. Their customers include companies in fashion & apparel, beauty & grooming, health & fitness, and food & beverage categories, with others such as pets, baby care, and home products coming on board too. Mason currently has around 40 people on its team, over 1,000 customers, and powers over 8,000 brands worldwide with a pay-as-you-grow pricing model.
Source: https://financialit.net/news/fundraising-news/e-commerce-platform-mason-seeds-75m-it-takes-amazon-tax-and-builds-worlds https://techcrunch.com/2022/10/27/accel-backs-startup-offering-amazon-grade-commerce-engine-to-online-sellers-around-the-world/