marta, a Berlin, Germany-based digital platform for live-in care that connects families with caregivers—directly, easily, and reliably—has raised €6.6 million in funding.
The seed round was led by Capnamic and Almaz Capital and backed by GMPVC, Ithaca, SumUp Impact Fund, Verve Ventures, and angel investors, including Christian Vollmann, Johannes Schaback, Laura Esnola, Dr. Steffen Zoller, and Julian Stiefel.
The new funding will facilitate setting new standards for more affordable, transparent, and reliable live-in care.
The company plans to expand the core team in Germany, Poland, Romania, and Lithuania and scale up business processes.
Company: marta GmbH
Funding Month: Aug 2022
Lead Investors: Capnamic and Almaz Capital
Additional Investors: GMPVC, Ithaca, SumUp Impact Fund, Verve Ventures, Christian Vollmann, Johannes Schaback, Laura Esnola, Dr. Steffen Zoller and Julian Stiefel
Company Website: https://www.marta.de/
Software Category: Elderly care
About the Company: Founded in 2020 by Philipp Buhr and Jan Hoffmann, the Berlin-based startup aims to change the way elderly care is offered today. marta is a digital platform that connects families with caregivers—directly, easily, and reliably. marta offers a marketplace for families, people in need of care, and European caregivers. With its algorithm-based marketplace, marta solves the pressing problem in live-in care, namely the usually poor fit between care seekers and caregivers. Its data-driven approach ensures matchmaking and significantly decreases costs and complexity for families seeking care for their elderly relatives while increasing caregivers’ ability to negotiate the terms of their contract and their earnings. The platform is currently active in four countries and has provided at-home care services to over a thousand customers and caregivers. marta is already helping thousands of families in Germany and Europe.