Marketing Evolution, a New York–based company offering an AI operating platform for marketing, has secured new funding.
Investors
The round was led by Insight Partners, with continued participation from existing board-aligned industry leaders.
Insight Partners is a global software investor that partners with high-growth technology, software, and internet startups and scale-ups, driving transformative change across industries. With more than $90 billion in regulatory assets under management, Insight Partners has invested in over 800 companies worldwide and has seen more than 55 portfolio companies go public. Headquartered in New York City, Insight also has offices in London, Tel Aviv, and the Bay Area.
With this investment, Rajiv Gihwala, Principal at Insight Partners, will join George Mathew, AI leader and Managing Director at Insight Partners, on Marketing Evolution's Board of Directors.
Marketing Evolution Use of Funds
The company will use the funds to accelerate product innovation and expand go-to-market efforts for its AI-ready marketing data platform.
About Marketing Evolution
Founded in 2000, Marketing Evolution offers an AI operating platform for modern marketing designed to connect data and bring intelligence to the entire marketing workflow. It focuses on helping enterprises drive higher marketing ROI through advanced data science. Its platform, Mevo, transforms fragmented data into real-time intelligence that powers decision-making and optimizes ROI. Headquartered in New York, Marketing Evolution's mission is to build adaptive marketing systems that learn, explain, and optimize continuously.
Funding Details
Company: Marketing Evolution, Inc.
Raised: Undisclosed
Round: Undisclosed
Funding Date: December 2025
Lead Investor: Insight Partners
Additional Notable Board Members: George Mathew, Andy Frawley, Lindsay Luger, Brett Marchand
Company Website: https://www.marketingevolution.com/
Software Category: Marketing Analytics / AI-Ready Marketing Data Infrastructure
Source: Erin Nilsson, Account Supervisor, MikeWorldWide