leadPops, a San Diego, CA-based digital customer acquisition software and marketing innovator serving the mortgage, real estate, and insurance industries, raised $3.5 million in Series A funding.
The round was led by Cultivation Capital, with additional participation from Second Century Ventures.
The company intends to use the funds to scale operations, develop and launch new and innovative products, and add even more talent to the already growing team.
Barry Sandweiss, a General Partner at Cultivation Capital, will join leadPops' CEO, Andrew Pawlak, and COO, Rosa Romaine, on the company's Board of Directors.
Company: leadPops, Inc.
Round: Series A
Funding Month: April 2022
Lead Investors: Cultivation Capital
Additional Investors: Second Century Ventures
Company Website: https://leadpops.com/
Software Category: Digital Customer Acquisition software
About the Company: Founded in 2011, leadPops is a digital customer acquisition software and marketing innovator serving the mortgage, real estate, and insurance industries. The leadPops platform allows users to create powerful, automated lead-generating systems that drive qualified leads directly to their business. leadPops has more than 3,000 clients across the country. Existing partnerships include the Association of Independent Mortgage Experts (AIME), C2 Financial, Fairway Independent Mortgage, Movement Mortgage, Thrive Mortgage, and many more. In 2021, leadPops was named one of the country's fastest-growing companies, with a placement on the Inc. 5000. leadPops helps mortgage, real estate, and insurance businesses thrive online through optimized conversion. Driving traffic and clicks doesn't matter if you're not converting those clicks into clients.