Latana, a Berlin, Germany-based AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights, announced that it raised €36 million in Series B equity and debt funding.
The round was led by Oxx, a specialist growth-stage SaaS investor, with participation from Balderton Capital and Kreos.
The fund will be used to fuel Latana's growth as a brand tracking and consumer insights platform, assisting brand marketers in better understanding their marketing performance.
With this new funding, Latana intends to focus on expanding its product offering through R&D, scaling its sales and marketing operations, and growing its customer-facing teams.
“We’re excited to have strong partners on board to scale our software and client base. This investment now enables us to fully focus on developing the next generation of brand analytics and consumer insights.”-Nico Jaspers, CEO of Latana, said.
Latana has grown rapidly — increasing revenues by 7x and now servicing clients globally.
Company: Dalia Research GmbH
Raised: €36.0M
Round: Series B
Funding Month: September 2022
Lead Investors: Oxx
Additional Investors: Balderton Capital and Kreos
Company Website: https://latana.com/
Software Category: Market Research Software
About the Company: Latana is an AI-powered brand tracking tool that provides world-class, scalable insights to help brands make better marketing decisions. The startup employs an advanced algorithm to accurately track consumer perception in over 100 countries and thousands of target audiences around the world. Its mission is to enable organizations of all sizes to accurately measure and track how their brand is perceived by their customers. Lantana is trusted by global brands such as Philips and Unilever, and its headquarters are in Berlin, Germany.
Source: Latana-Linkedin