Konnecto, a Tel Aviv, Israel-based prescriptive marketing platform pioneering the category of path-to-purchase optimization, announced that it secured $21 million in Series A financing, bringing the total capital raised by Konnecto to $29 million to date.
The round was led by PeakSpan Capital, existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners also participated in the oversubscribed round,
Konnecto will leverage the funding to expand its data science and engineering teams, as well as invest in the expansion of go-to-market infrastructure and headcount to capitalize on the overwhelming demand it is seeing for its platform.
Round: Series A
Funding Month: June 2022
Lead Investors: PeakSpan Capital
Additional Investors: TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners
Company Website: https://www.konnecto.com/
Software Category: Prescriptive Marketing/ GTM Intelligence
About the Company: Founded in 2018, Konnecto is an artificial consumer intelligence platform that provides visibility into the untouched earliest stages of the competitors' consumer journey, enabling brands to reveal and disrupt their consumer acquisition market share. Konnecto offers the world's first prescriptive marketing platform that provides consumer brands with daily recommendations on how to increase their online sales by reverse engineering their competitors' journeys and identifying path-to-purchase vulnerabilities. Konnecto works with companies across a variety of industries, including Coca-Cola, MyHeritage, AON, Haven Life, and many others.