Klover, a Chicago, Illinois-based commerce data platform and financial services app, announced its corporate rebrand to Attain and closed $25 million in a Series B funding round led by Mercato Partners.
Attain will use the funds to prepare for its 2023 SaaS platform launch.
The new brand identity comes as the company prepares to launch a SaaS platform to help brand marketers make more informed decisions leveraging permissioned commerce data.
"Since our initial launch in 2019, we've created a leading commerce data platform that helps marketers reach their goals," said Brian Mandelbaum, CEO, and Founder of Attain. "The landscape of data is changing, and businesses nationwide are preparing to make the shift to utilizing permissioned, cookieless data. This is the future of advertising and marketing, and Attain is ready to pave this path for organizations."
The first major product launch under the Attain brand will put the company's fully permissioned purchase data at marketers' fingertips via a self-service consumer insights platform. The platform will be available in beta in January, with a full launch expected in mid-2023.
Round: Series B
Funding Month: November 2022
Lead Investors: Mercato Partners
Company Website: https://www.attaindata.io/
Software Category: Consumer Insights Platform
About the Company: Attain, formerly Klover, was founded in 2019 by Brian Mandelbaum and Dominic Bennett. Attain provides marketers with access to fully permissioned purchase data across all channels and verticals to find, target, and measure untapped audiences. Attain's data is powered by the company's financial services app, which will remain as Klover, that has existed since 2019 and has been utilized by upwards of three and a half million users. This data gives marketers real-time performance visibility through closed-loop return on ad spend (ROAS) measurement. Today, advertisers, including HBO Max and Coca-Cola, among others, leverage Attain's data programmatically to reach coveted audiences, like a competitor's lapsed buyers or frequent switchers. Attain's mission is to empower marketers to make better business decisions by providing access to permissioned commerce data. Powered by a financial services app, retail loyalty account linking, SKU-level APIs, and the industry's most holistic consumer panel. The company has grown in revenue by 300 percent in the past 12 months and has expanded its team to 70 members since its inception. Attain is based in Chicago.