Kiliba Raises €7 Million in Seed Round  

by Kay Aloha Villamor in November 11th, 2022

Kiliba, a France-based AI-driven marketing automation software, announced that it raised €7 million in a seed round of funding with an aim to become the European market leader.

The round was led by Otium Capital, FrenchFounders, and Bleu Capital, with participation from Alix de Sagazan and Rémi Aubert (AB Tasty founders), Nima Karimi (Silvr), and its three historical business Angels – Thibaud Hug de Larauze (Back Market), Geoffroy de Becdelièvre (Marco Vasco) and Bertrand Jelensperger (TheFork).

The startup hopes to be the first AI-native company in this $11 billion market. Kiliba wants to control 1% of the European market by 2025 and 10% by 2032.

Kiliba will focus on internet retailers with annual sales of under $10M. After receiving the investment, it will continue to focus on enhancing its technical foundation by integrating a new CMS into the platform.

Amaury Hug de Larauze, co-founder and CEO of Kiliba, says, "Artificial Intelligence takes care of everything. Digital retailers just have to connect Kiliba with their CMS. We then generate email campaigns that integrate the company's design identity and translate them into multiple languages. Emails are personalized using 22 scenarios tailored to the user's profile, then sent at the best possible time, depending on the targeted audience. All of which takes only 10 minutes to set up!"

Company: Kiliba Service

Raised: €7.0M

Round: Seed Round 

Funding Month: November 2022

Lead Investors: Otium Capital, FrenchFounders and Bleu Capital

Additional Investors: Alix de Sagazan, Rémi Aubert, Nima Karimi, Thibaud Hug de Larauze, Geoffroy de Becdelièvre, and Bertrand Jelensperger

Company Website: https://en.kiliba.com/

Software Category: AI-driven Marketing Automation Software

About the Company: Founded in 2020 by Arnaud Becker and Amaury Hug de Larauze, Kiliba is a marketing automation solution for e-retailers. It helps generate new leads and builds community engagement. With Kiliba's smart automation platform, digital firms can build, customize, and send marketing campaigns. The platform enables its clients to build highly configurable scenarios in minutes by automating and opening up a greater degree of detail.


Source: https://siliconcanals.com/news/startups/marketing-adtech/kiliba-secures-7m/

 



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