Kiliba, a France-based AI-driven marketing automation software, announced that it raised €7 million in a seed round of funding with an aim to become the European market leader.
The round was led by Otium Capital, FrenchFounders, and Bleu Capital, with participation from Alix de Sagazan and Rémi Aubert (AB Tasty founders), Nima Karimi (Silvr), and its three historical business Angels – Thibaud Hug de Larauze (Back Market), Geoffroy de Becdelièvre (Marco Vasco) and Bertrand Jelensperger (TheFork).
The startup hopes to be the first AI-native company in this $11 billion market. Kiliba wants to control 1% of the European market by 2025 and 10% by 2032.
Kiliba will focus on internet retailers with annual sales of under $10M. After receiving the investment, it will continue to focus on enhancing its technical foundation by integrating a new CMS into the platform.
Amaury Hug de Larauze, co-founder and CEO of Kiliba, says, "Artificial Intelligence takes care of everything. Digital retailers just have to connect Kiliba with their CMS. We then generate email campaigns that integrate the company's design identity and translate them into multiple languages. Emails are personalized using 22 scenarios tailored to the user's profile, then sent at the best possible time, depending on the targeted audience. All of which takes only 10 minutes to set up!"
Company: Kiliba Service
Round: Seed Round
Funding Month: November 2022
Lead Investors: Otium Capital, FrenchFounders and Bleu Capital
Additional Investors: Alix de Sagazan, Rémi Aubert, Nima Karimi, Thibaud Hug de Larauze, Geoffroy de Becdelièvre, and Bertrand Jelensperger
Company Website: https://en.kiliba.com/
Software Category: AI-driven Marketing Automation Software
About the Company: Founded in 2020 by Arnaud Becker and Amaury Hug de Larauze, Kiliba is a marketing automation solution for e-retailers. It helps generate new leads and builds community engagement. With Kiliba's smart automation platform, digital firms can build, customize, and send marketing campaigns. The platform enables its clients to build highly configurable scenarios in minutes by automating and opening up a greater degree of detail.