IrisCX Closes $4.6 Million in Seed Round  

by Kay Aloha Villamor in February 27th, 2023

IrisCX, a Calgary, Canada-based smart video platform for virtual product selection, DIY setup, and support, announced that it closed $4.6 million in seed funding from Arthur Ventures, bringing the company’s total raised to $6.8 million.

IrisCX will use the seed funding to add new capabilities to the platform and hire more people to drive growth. It will also invest in executing its go-to-market plan which targets home product and services companies with large operations in the US and Canada.

“We are excited to partner with Arthur Ventures because they recognize the huge role virtual service will play in the future,” said IrisCX co-founder and CEO Guillermo Salazar. “As consumers, we’re often forced to settle for a poor sales and support experience. Things like chatbots and 1-800 numbers are painful. In today’s digital-first world, this kind of customer experience is antiquated and unacceptable. We are pleased that this well-respected firm supports our strategy and believes in the capabilities of our team to solve this problem.”

The company has facilitated over 30,000 video sessions between product experts and consumers. Brands have achieved average customer satisfaction scores of 9.6 when using IrisCX.

IrisCX quintupled its revenue in 2022 and is on track to double its revenue in 2023. The IrisCX team plans to double in size in 2023.

Company: ICwhatUC, Inc.

Raised: $4.6M

Round: Seed Round

Funding Month: February 2023

Lead Investors: Arthur Ventures

Additional Investors:

Company Website:

Software Category: Customer Experience

About the Company: Founded in 2018 by Guillermo Salazar and Luke Krueger, IrixCX is a customer interaction platform that helps home product companies provide more engaging customer support. Its platform allows brands to directly connect with consumers through live and self-guided videos throughout the most critical moments of the customer journey. With each video session, IrisCX is able to pull context-driven insights on customer behavior, allowing brands the ability to make intelligent, data-driven decisions. The company is on a mission to improve consumer sales and after-sales support interactions by helping brands provide a highly personalized visual customer experience.


Your cart